Pico gives you all the tools you need to turn your site into an audience business.
No need to redesign your site, learn to code, or hire a developer.


Register users while you collect emails.
Pico’s email pop-ups and landing pages register users on your site in seconds (no password needed).

Offer free and paid newsletters side by side.
Easily offer any combination of free and paid newsletters.

Engagement data that matter.
Transform your email list into a sales funnel. Keep track of how often a user visits, when they last visited your site, and even what content categories they read the most.

Easy on-site integration.
Use Pico’s pre-made templates, with high-converting Facebook and Google sign-in buttons built-in. Or connect with your own email embed forms on site with just one line of code.


The easiest way to sell access to your content.
Launch a subscription paywall or membership program in minutes with checkout flows that are sure to convert.

Manage members and leads in the same place.
Pico is the only subscription and membership tool with a built-in CRM that helps you keep track of who’s paying and who’s about to pay.

Expand your customer base with group subscriptions.
Pico makes it easy to sell subscriptions to groups of any size. Sell to schools, local businesses, corporations, or other large groups. Pico can validate by code, domain, or email.

Just want to collect donations?
Pico is the easiest way to offer donations via Stripe directly on your site or via landing page. All with Pico’s CRM and email signup tools built in.

Effortless setup. No coding required.
Pico can be up and running on your site in minutes. And the Pico Publisher App makes setting up all types of models – from multiple pricing tiers, metered paywalls, ‘freemium’ access, and trials – a breeze.


Pico integrates directly with Mailchimp and Stripe.


  • One-click email signup forms, with Facebook and Google options to increase conversion.
  • Pico payment prompts are desktop-and mobile-optimized for maximum conversion.
  • Pico's menu widget slips right into the corner of your site.
  • Keep users' registration, payment, and on-site engagement data all in one place.
  • Quickly launch membership, subscription paywall, or paid newsletter offers.
  • Target registration and monetization popups at just the right moment.


  1. In your WordPress dashboard, go to PluginsAdd New and either upload Pico (if you’ve already downloaded the plugin), or search for “Pico” in the WordPress plugin directory and click Install Now.
  2. Activate the plugin in the Plugins menu of your WordPress dashboard.
  3. If you haven’t already, create a free Pico account.
  4. Enter your Publisher ID and API Key from https://publisher.pico.tools/settings/integrations.


Complete instructions for using Pico, including product tours, troubleshooting, and advice, are available in your Pico dashboard and the Pico help center.


February 19, 2020
My team moved to Pico to simplify the sign-up process for membership on our website, which has been great! What I didn't know is that the CRM within Pico is also really easy to use and collects all sorts of useful information that is helping us better target our audience. We love Pico and recommend it to everyone we know!
January 22, 2020
We've been using Pico for 18 months and it's really been key in bringing in revenue. The registration prompts drive a lot of new newsletter subscribers and puts them into the funnel to convert into paid subscribers. Subscription levels and offers are easy to set up with a bit of guidance. And Pico has ramped up its customer support in recent months. It's been a great addition to our site.
January 22, 2020
Pico is a linchpin of our business at Popula; we've been with them since we started publishing in July 2018. It's an excellent product, support is extremely responsive, and management is aligned with our own objectives of responsibility, sustainability and immaculate service to our subscribers and readers. We trust these guys with our money! I can't give you a better recommendation than that.
Read all 4 reviews

Contributors & Developers

“Pico” is open source software. The following people have contributed to this plugin.


Translate “Pico” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



Minor cleanup


  • Support for new Pico Gadget!
  • Support for WP 5.6


Minor enhancements


Fix some broken links!


  • address plugin getting deactivated on update


  • Updated compatibility to WordPress 5.5.1
  • Updated copy and screenshots
  • Tested with PHP 7.2.10
  • Added CICD workflow for more frequent updates!


  • Fixing image path names and tags


  • Initial release