This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Official Facebook Pixel

Description

This plugin will install a Facebook Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. Version 2.0.0 also includes support for the Conversions API, which lets you send events directly from your page’s server so you can capture a more of these events when they happen. This can help you better understand your customer’s journey from the moment they show interest in your business to the moment they complete a conversion. You can use this information to create ad campaigns that are relevant to your audience. Learn More

This plugin also includes built-in support for these other WordPress plugins:
* Caldera Forms
* Contact Form 7
* Easy Digital Downloads
* Formidable Forms
* Gravity Forms
* MailChimp for WordPress
* Ninja Forms
* WP eCommerce
* WPForms
* WooCommerce

Installation

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Official Facebook Pixel’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed, go to settings page of the plugin, input your pixel ID in the text box, check ‘Enabling Advanced Matching improves audience building’ if you want to enable Advanced Matching.

FAQ

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Official Facebook Pixel plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Official Facebook Pixel plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

Reviews

November 26, 2020
Before downloading this plugin, I tried to manually enter the pixel code into my site. But each time I received messages from a Pixel Add-on in Chrome Browser that no pixels were found on the site. just Nothing was worked. As soon as I installed this plugin in WordPress and entered the indentification code into its definitions, it worked! Many thanks to the developers !!!
June 9, 2020
Doesn't really work and obviously you can't get help from facebook because they just don't do that.
April 24, 2020
Easy setup and great/automatic tool to keep track of your audiences so you can work with your Facebook Ads in an optimized way.
April 18, 2020
I lost a lot of data because of this plugin, it does not collect data
Read all 16 reviews

Contributors & Developers

“Official Facebook Pixel” is open source software. The following people have contributed to this plugin.

Contributors

“Official Facebook Pixel” has been translated into 15 locales. Thank you to the translators for their contributions.

Translate “Official Facebook Pixel” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2020-11-04 version 2.2.1

  • Stop sending events for internal users
  • Fix Contact Form 7 integration bug, send events only on form submit success
  • Update Facebook Business SDK to v8.0.2
  • Requires PHP 5.6 or greater
  • Sending ViewContent Conversions API event from WooCommerce
  • Support for WooCommerce through Pixel and Conversions API

2020-08-14 version 2.2.0

  • Support for WordPress 5.5
  • Improved Conversions API event quality
  • Sending AddToCart and ViewContent events from Easy Digitial Downloads
  • New filter added before the Conversions API event is sent

2020-06-18 version 2.1.0

  • Support for WooCommerce through the Conversions API

2020-04-23 version 2.0.2

  • Support for WordPress 5.4
  • Fixing an Illegal string offset error with WP Forms
  • Fixing the event source url for Conversions API events

2020-03-23 version 2.0.1

  • Fixing an Undefined index error

2020-03-09 version 2.0.0

2019-12-02 version 1.8.0

  • Support for WordPress 5.3
  • Fix Gravity Forms confirmation redirect

2019-02-18 version 1.7.25

  • remove get_called_class from the codebase

2019-02-10 version 1.7.24

  • Fix for PHP 5.3
  • Fix the Util function
  • Fix Ninja Form

2019-01-29 version 1.7.23

  • Add Gravity Forms
  • Add Caldera Form
  • Add Formidable Form

2019-01-20 version 1.7.22

  • fix css asset error

2018-11-30 version 1.7.21

  • fix abstract static function

2018-11-28 version 1.7.20

  • Change plugin file name, Add Supports for MailChimp for WordPress and WP eCommerce

2018-11-20 version 1.7.19

  • Support php 5.3 onwards

2018-11-09 version 1.7.18

  • Fix translation and set the advanced matching on by default

2018-11-09 version 1.7.17

  • Fix Lead event

2018-11-02 version 1.7.16

  • Fix advance matching