Plugin Directory

Small Business Copywriting Plugin – Launch With Words

This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Small Business Copywriting Plugin – Launch With Words


Launch With Words is a product that combines the experience of a small business copywriter with blogging prompts. This helps you publish a blog post once a month. No need for boring placeholder text or lorem ipsum in your blog. Simply follow the prompts and publish. Now you are a copywriter! Because blogging shouldn’t be hard.

A Value-Add for Developers

Launching a small business website with Launch With Words is an incentive for your client to publish regularly. We all know that publishing regularly is a ranking signal for SEO.

Publishing regularly gives your clients an appreciation of the tool you just built. A client who appreciates the site, uses it. In their eyes the website “works.” You’re hired for Phase II and so on.

The goal of this plugin is to help the client with copywriting. It encourages them to publish once a month so their website and generates leads. The website you use is one that works.

You’ve worked hard to launch their site with words, so why not continue that habit?

Do I Need Anything Else?

Yes. Launch With Words is a JSON importer. Head over to the Starter Content Pack to grab that JSON file.

Launch With Words installs this JSON file. It is a year’s worth of blog post prompts — as drafts — to encourage your clients to write and guides them in blogging best practices. Just say no to lorem i-sum, or placeholder text in the blogs. Hello World? No thanks.

These prompts are based upon the small business ebook, “If You Don’t Mind Your Business, Who Will?” from established copywriter, Bridget Willard.

Features and Tips

  • Download the Free Starter Content Pack for Launch With Words
  • Encourage your clients to publish monthly.
  • Compatible with the Block Editor.
  • No need for placeholder blog posts.
  • The best websites are ones your clients use.

Install the plugin. Activate it. Import a content pack. Deactivate the plugin. Delete.

German Starter Pack is Also Available

Das deutsche Starter Pack ist verfügbar. Dieser Download enthält die neueste Version des Importers sowie die Prompts json-Datei und den PDF-Willkommensbrief — in Deutsch.

Launch With Words befindet sich auch im Plugin Directory. Sie benötigen noch die json-Importdatei von mir auf meiner Seite.

If you have a feature request, please add a GitHub issue. Thank you!

We would love it if you would take the time to Rate the Plugin. Please and thank you.


  • Home Screen
  • Import Tab
  • Imported Posts (Free content pack)
  • Imported Posts (Premium content pack)
  • Editing an Imported Launch With Words Content Pack


  1. Just unzip and upload the “launch-with-words” folder to your ‘/wp-content/plugins/’ directory.
  2. Activate the plugin through the ‘Plugins’ menu in your dashboard.


Is Launch With Words Free?

Of course. To get started, download the free Starter Content Pack with the blog prompts. Premium Content Packs will be available soon on bridgetwillard.com.


May 29, 2024
Very easy to install. I was up and running within seconds. It is important to seed your website with content both from a user and SEO standpoint. Launch With Words elegantly solves this problem.
March 3, 2022
With the Chamber of Commerce Pack, I was able to not only design and build the site, but I was also able to provide content. That’s a big deal because my client’s board’s internet access was limited and their old site in the WayBack Machine was nothing more than a few photos and links. Between their Facebook page and the content pack, I’ve been able to create page content, not just post content. Thank goodness! I’m still getting the work done so I’m not behind for other work. YEA! Thank you so much for creating this awesome resource!
August 13, 2021 1 reply
I love helping clients however I can. Recently, a roofing contractor that I built a website asked me for help with blogging. What perfect timing with the launch of Roofing Pack. I’m thrilled with how this works. I can’t wait for the release of more “packs”. This is such a great plugin and a tool I plan to use for more and more clients.
February 9, 2021 1 reply
What a great idea! Business owners often have trouble getting started with blogging. This plugin basically imports writing prompts that are easy to execute, right into the WordPress dashboard. There is one for each month and based on a theme. The plugin also provides a checklist for the business owner to follow to make sure the post is publish-ready. An added benefit is that this helps a business owner feel inspired to write articles, thereby, kick-starting the content process. For the content marketer, it also gives their client a part to play in the process, giving them ownership. Well done! I look forward to using this for more customers.
January 26, 2021 1 reply
I manage a dozen websites, and all of them require much more content creation by the owners – especially in the area of blog posts. This plugin is going to be an amazing tool! I can’t wait to get my clients up and running on this. Congratulations you guys!
Read all 7 reviews

Contributors & Developers

“Small Business Copywriting Plugin – Launch With Words” is open source software. The following people have contributed to this plugin.




  • Released 2023-08-24
  • Ensuring compatibility with WP 6.3


  • Released 2023-03-17
  • Tested with WordPress 6.2.
  • Added settings link under Settings, which will autoredirect to the posts import screen.
  • Added logic to the activation redirect so it won’t redirect under certain conditions.
  • Fixed link targeting in the admin to popup in a new browser tab/window.


  • Released 2022-10-29
  • Fixing typos for Launch With Words domain.
  • Tested with WP 6.1.


  • Released 2022-03-02
  • Testing with WordPress 5.9.
  • Adding redirect to settings upon activation.
  • Better documentation regarding starter pack.


  • Released 2021-09-17
  • Correcting a few admin links.


  • Released 2021-09-16
  • Updated brand colors.


  • Released 2021-02-05
  • Fixing closing SVG tag in the admin.


  • Released 2021-01-26
  • Documentation Update


  • Released 2021-01-24
  • Initial release on WordPress.org