Google Analytics alternative – Privacy and legally compliant – Fair Analytics


Fair Analytics is a privacy and legally compliant Google Analytics alternative. Made in germany and audited by lawyers. DSGVO/GDPR/RGPD compliant.

Google Analytics Alternative for WordPress

Fair Analytics is a privacy and legally compliant alternative to Google Analytics. Made in germany and audited by lawyers. This plugin enables Fair Analytics on your website. It integrates a small javascript code into the header of your page. With this Javascript code we analyze your anonymized user data. You can then view the analyses on

Live demo

DSGVO/GDPR/RGPD-compliant alternative to Google Analytics

Avoid costly data breaches. You can use Fair Analytics in compliance with european data protection standards and meet the requirements of national and european law.

Audited by lawyers specialized in data protection law

We hired specialized lawyers to create a secure analytics tool for you and your users.

Free sample legal texts (created by lawyers)

In order for you to be able to explain the use of Fair Analytics in your privacy policy, we provide you with sample texts for this purpose. If you obtain the consent of your users for analysis with Fair Analytics with a Consent Banner, you can integrate our sample texts for Consent Banners.

Servers and company in germany

We store the analysis data exclusively on secure german servers. The servers run on green electricity, have an availability of 99.99% and are certified according to ISO 27001. We are a german company with german headquarters. As such, we are not covered by the United States Cloud Act and cannot be required to share user data.

Pseudonymized user data

The collected user data is completely pseudonymized on our server via one-way-hash. It is not possible to “reverse engineer” this pseudonymized data. Neither from us nor from third parties. The analysis data will also not be passed on or used for our own purposes.

No use of cookies

Our tool works completely without cookies. We do not “track” users over several days, but analyze daily user behavior with sessions.

Data we collect

  • Sessions
  • Page views
  • Page views / session
  • Visit duration
  • Invisibility duration
  • Entry pages
  • Exit pages
  • Visitor sources
  • Countries of origin
  • Devices
  • Browsers
  • Operating systems

More Information

For more Information visit our website


If you have any questions send us a message via our contact form


  • English
  • German
  • More coming soon


  • Simple and clear statistics. Privacy friendly.
  • With this plugin you can easily integrate our tracking code into your site (afterwards you can see the statistics in your account on
  • Register an account on and add your website
  • Add the domain name and the time zone
  • Generate the tracking code


  1. Install the plugin
  2. Create an account on
  3. Generate a tracking code for your website in your account
  4. Insert the tracking code into the plugin
  5. Activate the tracking code
  6. Done.

Using a cookie/consent tool?
It is also possible to insert our tracking code directly into your consent tool.


Is Fair Analytics for free?

With more and more users of Fair Analytics, our server costs are increasing. Therefore, we have to charge you a fair price for our analytics tool. The price is based on the collected user interactions on your website. However, we offer a free trial of 7 days. More information

What does “privacy-friendly” mean?

  • We do not store personal user data
  • We don’t use cookies
  • Your analysis data is your analysis data. We don’t touch it.
  • All data is stored on secure servers in germany


March 19, 2022
The perfect solution for probably 90% of website owners. Simple and secure when it comes to GDPR. I can set up tracking for client websites in 2 minutes and have a good-looking dashboard. Nice!
January 20, 2022
Finally, an easy and fast to implement analytic solution! I can send my clients a dashboard with the analytics of their website in just a few clicks now, without having to give them access to WordPress or creating a DataStudio dashboard. Lovely! I do recommend Fair Analytics!
Read all 2 reviews

Contributors & Developers

“Google Analytics alternative – Privacy and legally compliant – Fair Analytics” is open source software. The following people have contributed to this plugin.




  • Some layout changes of our Google Analytics alternative


  • Changes the type of verification of the tracking script


  • Adding german language


  • Adding german language


  • A few minor bug fixes


  • First version of Fair Analytics – the privacy-friendly Google Analytics alternative